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	<title>Comments on: SEO Vs SEM</title>
	<atom:link href="http://www.cogzidel.com/blog/2009/08/seo-vs-sem/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cogzidel.com/blog/2009/08/seo-vs-sem/</link>
	<description>Innovation through co-creating!</description>
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		<title>By: Private</title>
		<link>http://www.cogzidel.com/blog/2009/08/seo-vs-sem/comment-page-1/#comment-700</link>
		<dc:creator>Private</dc:creator>
		<pubDate>Sun, 31 Jan 2010 20:53:17 +0000</pubDate>
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		<description>Hi I have a habbit of browsing the web, looking for some knowledgable sites to browse and found your site.</description>
		<content:encoded><![CDATA[<p>Hi I have a habbit of browsing the web, looking for some knowledgable sites to browse and found your site.</p>
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		<title>By: SEO-Internet Marketing</title>
		<link>http://www.cogzidel.com/blog/2009/08/seo-vs-sem/comment-page-1/#comment-628</link>
		<dc:creator>SEO-Internet Marketing</dc:creator>
		<pubDate>Sat, 09 Jan 2010 07:35:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.cogzidel.com/blog/?p=349#comment-628</guid>
		<description>thx...........share</description>
		<content:encoded><![CDATA[<p>thx&#8230;&#8230;&#8230;..share</p>
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		<title>By: Adrienne Noel</title>
		<link>http://www.cogzidel.com/blog/2009/08/seo-vs-sem/comment-page-1/#comment-497</link>
		<dc:creator>Adrienne Noel</dc:creator>
		<pubDate>Mon, 30 Nov 2009 17:09:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.cogzidel.com/blog/?p=349#comment-497</guid>
		<description>Great comparison of the differences between SEO and SEM.  You didn&#039;t point out however that one has to pay for SEO as well, so the clicks generated from Organic Listings aren&#039;t free either.  

Given that there is a much longer time line to measure its impact, there is a greater risk associated with SEO.  Imagine investing 9 months of time and money into an SEO vendor that is unable to impact your website&#039;s rankings.  At what point do you pull the plug?  

If PPC is managed well, it will produce measurable results quickly.  If it isn&#039;t working, you can pull the plug quickly.  This would seem to be a smaller risk to me.</description>
		<content:encoded><![CDATA[<p>Great comparison of the differences between SEO and SEM.  You didn&#8217;t point out however that one has to pay for SEO as well, so the clicks generated from Organic Listings aren&#8217;t free either.  </p>
<p>Given that there is a much longer time line to measure its impact, there is a greater risk associated with SEO.  Imagine investing 9 months of time and money into an SEO vendor that is unable to impact your website&#8217;s rankings.  At what point do you pull the plug?  </p>
<p>If PPC is managed well, it will produce measurable results quickly.  If it isn&#8217;t working, you can pull the plug quickly.  This would seem to be a smaller risk to me.</p>
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