The search giant Google has developed lot of internet tools for various purposes. For example, Google Analytics is a web analytics tool where the user can view the complete statistical report of a website like total number of visits, unique visitors, where the visitors from, whether they land through referrals or search engines, how much time they spend on website and so on. They have updating new features in Google Analytics day by day in order to provide user-friendly and meaningful. One among them is the “Custom Reporting“. I don’t know how many of you webmaster guys aware of this feature, but this would be helpful to find out the necessary statistics alone which it helped me too.
A couple of days back, a question raised in my mind how to check the total number of visits for a particular web page in a website. For example, if I want to check the visits for the page (/products/beatz) in the website http://www.cogzidel.com/, is it possible to check in an ordinary web analytics feature? Of course, we can check it through Top Content section, but the report would provide metrics like Pageviews, Avg. Time on site, Bounce rate alone and not visits where Visits and Pageviews are entirely different.
No problem at all. That’s why the search giant introduced the feature called Custom Reporting where you can find out the visits too for a particular web page in the website.
Google Analytics Custom Reporting: An overview
How it works?
The purpose of this feature is to customize your analytics report according to your needs. In the left pane of the Google Analytics, you will notice a link on Custom Reporting. You can proceed custom reporting just by click on the link “Create New Custom Report“. After that you will be landed on a web page where it contains two set of frames: (i) Metrics and Dimensions (ii) Statistical view of customized metrics and dimensions. In the Metrics pane, you can find lot of division like content, site usage, etc. Similarly in Dimension pane parameters like Visitors, Traffic Sources, Content and so on. You can drag the necessary metrics and dimensions from left frame and drop in the appropriate section of the right side frame. For example, I have created a custom report for the metrics like Visits, Unique visitors, Pageviews, Avg. time on site, Bounce rate for the web pages in the website http://www.cogzidel.com/. Finally save the custom report once finishing the drag and drop of necessary metrics and dimensions in the right pane. Now you can be able to view the statistics like visits, unique visitors, bounce rate, etc. for the web pages present in the website. I have given below the corresponding screenshots of custom reporting of our website,
Create a New Custom Report:
Statistical view of Customized Report in Google Analytics: