- Complex and inconsistent navigation
- Unnecessary popups, flash ads and other promotional ads diverting the attention of the users
- If the content does not structured properly, users can’t find what they are looking for
- Some websites using auto start of audios and videos
- Asking users to register in order to enter the website
- Inappropriate landing pages
- Irrelevant design and content
- Poor font size, font type and text color
- No content updation
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