Right at the start of the New Year 2012, Search Giant Google has introduced another fresh algorithm named “Page Layout Algorithm” a.k.a “Above The Fold Algorithm” developed by the Head of Google’s Webspam team – Matt Cutts, as per the user’s request. Before launching a new algorithm, Google Engineers always work hard on various angles so as to deliver the search results to the users in a friendly manner. On this basis, this algorithm purely works on the principle of the amount of advertisements present in the website.

Image Courtesy: Search Engine Land

These days, making some revenue through internet has been a hobby between bloggers and webmasters. They create a blog and put some advertisements in their web pages so as to make money out of it. As People have been playing with advertisements just for the sake of money, those kind of website seems to carry more number of ads than the information in it. To stop these kinds of sites, this algorithm has been launched so as to keep an eye on these kinds of websites and penalize it.

As known by most, content is prominent in a website and every webmaster should make sure that the website which has been designed by their team is user-friendly rather than being seo-friendly. They must also give high priority to user’s view compared to the SE view. An informative portal would only get complete if it contains relevant text information and visual information such as pictures, videos, etc.

 Reason behind generating this type of algorithm:

As the Search Giant Google got various complaints from users regarding the bunch of advertisements present in the websites, they decided to take the initiative and block such websites from the search results and to provide relevant stuffs as well.

Google stated in a statement that,

We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

 How does this Page Layout Algorithm affects the website?

Let’s see how this new algorithm affects the websites which contains enormous amount of ads.

1. Gets the website penalized by Google
2. Web crawling is stopped for the websites containing more ad panels
3. Websites getting away from the search results much quicker compared to nominal websites ranking higher in the search results

So, all the website designers will need to keep a note about this new algorithm so that the site developed by them does rank high in search engines as they have sticked to the rules updated by Google.

Why to choose Cogzidel for SEO campaigns?

Cogzidel Technologies is an offshore SEO services company based in India offers affordable SEO packages and plans according to the clients requirements. We have worked for more than 100 clients across different countries even from small business owners to large enterprises. If you’re the one looking for professional SEO for your business, then hire a dedicated SEO expert from our team and drive huge traffic for your website and increase the sales conversions as well via search engines. Our professional SEO experts analyse the major competitors of the business and start proceeding various SEO strategies like on-page and off-page campaigns to bring the website in top position in Google and other major search engines.

Cogzidel Technologies - SEO Services Company based in India

A website is based not only on a good design and its development. It will be fulfilled once the site is optimized with proper keywords and content. People who own business ranging from small level to big entrepreneurs have started to have their own websites in the web world and hence the competition has become more for the niche products in the web. Hence optimization process would play a crucial part in making sure that the site stands high in the market.

For example, if you are an Ecommerce based industry and want to sell your products online, you will need to make sure that your site includes the necessary targeting keywords and is well optimized in order to get indexed and crawled in Search Engines. We can optimize the website by the following two factors: (i) On-page and (ii) Off-page.

Unique content, user-friendly navigation, glossy layout, Keywords, Meta, Sitemap, etc are considered as On-page factors. Similary, we can optimize a website by the following Off-page factors viz. directory submission, social bookmarking, article marketing, social networking, blog writing, etc.

Do you want your website to achieve higher search engine ranking?

Cogzidel Technologies is an SEO Services Company based in India working on every aspects of the website both user and SEO friendly.

A month back (26th June 2011) second Google PR update of 2011 had happened. Again another Google PageRank update has happened within one month. I had noticed a PageRank update in my websites yesterday. The websites which were dropped in the June 2011 PR update has gained back to its previous PR value now. Of course, Google.com too got dropped its PR value last month from PR10 to PR9. But now it has reverted back to PR10 again. Similarly, all the inner pages of the websites have got a drastic change in PR rise as well.

Today I would like to share a blog on “Tips to prevent the crawling and indexing of sub domains in search engines“.

How many of you guys know that main domain and sub domain are different?

Indeed, in search engine point of view both the main domain (www.xxx.com) and sub domain (aaa.xxx.com) are entirely different and they treat them as separate websites. Most of us will create the sub domains mainly for testing, demo projects, client information, etc. But these things are very confidential as far as the business people or owner is concerned and always they would expect no visitors can see those things. But Google spiders and bots do not know the importance of the content present in the sub domains and its pages. It just starts to crawl once the files and folders are uploaded in the server.

That’s why webmasters using robots.txt file to block the files and folders which they consider as confidential and valuable.  By including robots.txt we can instruct the search engine bots which one to be crawled and which one not. According to the search engines, robots.txt and .htaccess files are the most preferable one. Initially they will search if there is any such files in server, if yes then start to proceed with these files and performed the necessary operations according to the instructions given in those files. After that, it starts to crawl other files and folders in the server. Hence we have put robots.txt and .htaccess files in root directory of the server.

Ok, let’s come to the point… As I said earlier people use sub domains for various purposes. Suppose if the subdomains which they feel very confidential has crawled and indexed by search engines then there would be a chance of hacking by unauthorized person and even malware attack too. So, in order to protect our websites from hackers and malicious scripts in the upcoming days, we need to do the following things:

1. Disallow the entire sub domain folder which you do not want to crawl and index by SEs in main domain robots.txt file

Ex: The following code should be inserted in http://www.xxx.com/robots.txt

User-agent: *

Disallow: /aaa/ (block the entire sub folder /aaa/)

2. Even though disallow the sub domain folder in main domain robots.txt, there would be a chance of getting indexed in SEs despite they are not crawled by SEs.

3. It would be better to create another robots.txt file for the sub domain too to avoid such issues in near future. You have to include that file in the sub domain folder.

Ex: The following code should be inserted in http://aaa.xxx.com/robots.txt

User-agent: *

Disallow: /

4. Another alternative is that if you feel that the subdomain has private information which must not ever be accessed by anybody including robots, then you need to protect the folder by password.

Hope you guys enjoyed by reading the post and if you aware anything other than this, we would really appreciate to hear from you! You can suggest and share your valuable tips and ideas in the comment section below, thanks in advance.

The latest update in the search engine industry is Google Panda which is currently addressed by every bloggers and webmasters across the internet marketing field. Ok, let’s come to the point what does Google Panda update mean? Hope you guys know about the search engines, they produce the results based on the keywords typed in. A layman can find out the information in SEs by typing the appropriate keywords in search box. Generally, Google and other search engines display all types of results in SERP would not help them out, does not satisfied their queries and at last result in annoying. Because the websites shown in the results page with low quality content, duplicate and irrelevant content, bad backlinks, etc. Hence, Google rolled out this new feature where it filters out the spammy content, duplicate and irrelevant content websites from search results in order to produce results to the user in a friendly manner. Now the spammers cannot escape from this update, if you feel that yours seem to be spammy and irrelevant then you can proceed with the following points and get easily ranked in SEs.

1. Content should be unique and original
2. Increase the frequency of the blog content
3. Article marketing is a best approach to rank easily in SEs
4. Always follow the white hat SEO techniques
5. Give much attention and importance to On-page optimization
6. Proper participation in Social Media networks
7. Avoid using so many advertisements in website
8. Visitors are important, so watch out every visitor activity
9. Reply visitors queries in time
10. Have to update the websites regularly

Google custom 404 page design

Custom 404 page is the most important thing while considering the optimization of a website. The ultimate purpose of this 404 page is to get back the users than away from the pages. For example, if the user wrongly typed the URL in the address bar, the browser shows the link as broken. Instead, we can create an useful custom 404 page which contains the website design instructing the user that the searching page is not found and ask them to click on its homepage or any other subpage links. Due to this the user stay in the website itself and search the necessary pages so that we too reduce the bounce rate. This is also one of the important factor as far as the website traffic is concerned.